CocktailShirt
Find your perfect cocktail outfit
General Information
Started in: 2019
Last updated: February 3rd, 2023
People involved: 2
Total orders: 14
Website: https://cocktailshirt.com
Short Description of CocktailShirt
CocktailShirt is an ecommerce store that a friend and I started a few years back, where we sell cocktail themed clothing (mainly shirts).
So, what else is there to find here?
We got 3 different tabs with everything you’d like to know.
- The first tab is all about How we started CocktailShirt.
- The second tab has all Goals we have for Cocktailshirt. These goals are sometimes linked to entries in the Business updates tab.
- The third tab has all Business updates, starting with the latest. If you’re interested in the business then come back often for the updates!
- The fourth tab is all Resources we use or have used for the business.
CocktailShirt is an ecommerce store that a friend and I started in 2019, where we sell cocktail themed clothing. If you’re into cocktails you should definitely have a look at our designs!
Short history!
It started with a discussion about the kind of products we wanted to sell. As I already had some experience in selling Print-On-Demand (POD) clothing, I suggested to go that route. We then started looking for inspiration on what kind of designs we’d like to sell. After not too long we found an image of a cocktail sketched with the ingredients around it. We were both sold.
Now that we knew what we wanted, we started a project on Designcrowd to find a designer that could design the Dirty Martini in the style we found. We wanted it pretty similar, but not too much that we might infringe on copyright.
Around 40 designers responded and we found the one that made just what we were looking for. She would later create the other ones.
To start selling clothing we would use Printful as our POD supplier and link their API to our website that we built on Shopify. Every order we got, would be sent directly to Printful so they could start printing the shirts and send them out to our customers. This way we didn’t need to worry about handling the order. We just had to get the customers to come to our website and purchase our designs.
After about a month we had all designs and the website was ready. We were done and ready for that sweet extra passive income stream.
But it wasn’t that easy, of course. After the setup we stopped working on the website. The next part we should be doing was online marketing and we were very inexperienced. We made a couple of Instagram and Facebook posts, but they barely made any impact. With life needing us elsewhere, CocktailShirt fell to the back of our minds. Only a few times since have we had a spurt of energy and motivation to add new products and blogposts.
The latest addition is our knowledge base, where we explain the different cocktail techniques, glasses and bartending equipment. We added this to add pages to the website – more content means more possible entries through which visitors might get to our website and possibly make an order.
What’s next?
We’re now thinking of getting a marketing agency to check our website and do Social Media marketing for us. By Social Media Marketing we mean Instagram, Facebook and TikTok.
Goals for 2023.
Add 3 new designs to the webstore before the end of Q1 2023. We have them ready, but they need to be tweaked and added to fitting products we want to sell. Finished on 29th of January 2023 – See Business updates.- Upload 6 videos on TikTok, Instagram reels and YouTube shorts before the end of Q1 2023
February 3rd, 2023
We discussed our marketing efforts for Valentine and came up with a plan.
- Starting from tomorrow, February 4th, we will have a Facebook and Instagram carousel campaign run until February 8th. It contains 3 images of which one main image with text to get people interested and telling them there is a 10% discount. The other two are images of the 2 new shirts (You’re the Pina to my Colada & I Love you from my head to my mojitoes) we added last week that have the discount.
- February 4th the discount starts on these two new shirt designs
- February 10th will be a AI art -post on both Instagram and Facebook: Valentine’s Day is Soon! Check out our two Valentine gifts.
- February 14th will be another AI art post with the text Happy Valentine’s Day!
January 29th, 2023
We’ve added 3 designs to our website for both men and women. One design is an All-Over shirt, the other two use the existing cocktail glass designs but have fun quotes on them. You can find them here:
- Cocktail All Over – Women | Men
- You Are The Pina To My Colada – Women | Men
- I Love You From My Head To My Mojitoes – Women | Men
With that we have achieved the first goal that we had for Q1 of 2023: Add 3 new designs to the webstore before the end of Q1 2023.
January 27th, 2023
A couple of days we had a meeting with a coworker of my work to discuss the global plans and agreements for creating videos for TikTok, Instagram reels and YouTube shorts.
- We decided that for now we use the same video for all three, even though you normally want to create different kinds of videos for each of the platforms.
- We’ve decided on paying a fixed price for the work of 5 videos.
- We ordered 3 sample shirts, namely Long Island Iced Tea | Women’s T-Shirt – Dark Heather, Piña Colada | Women’s T-Shirt – White and Tequila Sunrise | Men’s T-Shirt – Black.
We could only order 3 samples and thus ordered the Long Island Iced Tea t-shirt because our coworker loves the design, the Pina Colada because that design gets the most views on our website and the Tequila Sunrise, because I like the design of that one the most.
The shirts were ordered on the 24th of Januari and arrived only 3 days later. We’re super happy with how fast Printful delivers the shirts and the quality is great too.
We did not work out any video ideas during the meeting.
The goal we had for our social media marketing has been changed after the meeting to meet actual possibilities.
OLD: Launch our TikTok account and have at 10 videos on TikTok in Q1 of 2023.
NEW: Upload 6 videos on TikTok, Instagram reels and YouTube shorts before the end of Q1 2023.
January 2nd, 2023
Added our first 2023 goals for CocktailShirt. Both are just for Q1 of 2023 for now.
December 20th, 2022
I found out today at work that a coworker uploaded a TikTok video for the first time on our TikTok account which we created about a week ago. Within 24 hours we had over 900 views, a couple of likes and a bunch of followers. The reach with such a fresh account positively surprised me.
So I mentioned this to my friend and we decided to ask her if she’d like to help us with a couple of TikTok videos for CocktailShirt. If she doesn’t, then we might see if we can hire someone on fiverr to help us.
So far we only talked about it shortly and there is no content plan just yet. We hope to make that with whoever we’re going to work with.
These are the resources we use or used in the past.
- Designcrowd – To find a designer that can design the designs we want designed.
- Printful – Our Print-On-Demand (POD) supplier.
- Shopify – Our ecommerce website hosting platform.
- Fiverr – Used to have someone design our logo.
- Placeit – Used to make the pictures of the models wearing our shirts.